WORAPHAN   (JANE)            JAMPACHAISRI AboutSelected  Works
Brand Identity
Editorial Design
Environmental Graphics / Space Design

BeU

[Year completed]2022

[Scope]
Brand Identity
Illustration
Packaging Design

[Tools]
Adobe Illustrator 
Adobe Photoshop
Adobe InDesign

BeU is a non-profit organization that educates people to appreciate their own natural beauty.

Beauty Standards have always been one of the problems in our society. Celebrities and beauty magazines set a new norm for people. Women need to be slim, white, have flawless skin, have big eyes, etc. Many people get judged by others as their body images don't fit the standard, leading to mental health issues.



Process

During the logo creation process, I explored different elements that could represent women in a meaningful way. I looked at things like the golden ratio, which has pleasing proportions, curves that are graceful and flowing, and a touch of sparkles to add a bit of glamour.





© JANE JAMPACHAISRI
2023