Brand Identity
Editorial Design
Environmental Graphics / Space Design
Babs
[Year completed]
[Scope]
Brand Identity
Illustration
Art Direction
Packaging Design
[Tools]
Adobe Illustrator
Adobe Photoshop
A small kebab restaurant in Ari, a trendy neighborhood in Bangkok, Thailand that attracts a younger, hipster audiences. Since kebabs are meant to be eaten with your hands, hand gestures are the basis of the logo and branding elements. The color palette is Mediterranean-inspired, and original line illustrations resonate with the casual atmosphere.
Process
Throughout the logo creation process, my focus primarily revolved around incorporating hand illustrations and various hand gestures. Additionally, I ventured into the exploration of utilizing simplified kebab icons as potential design elements.Taking inspiration from the Mediterranean origins of kebab, the color palette used in the design was chosen to reflect the vibrancy and essence of this region.